SeoHee expands to 13 languages — now covering 97% of foreign tourists in Korea

SeoHee, the in-store AI interpretation service, has expanded its supported languages from 8 to 13. With the addition of Spanish, Filipino, Hindi, Russian, and Malay, approximately 97% of foreign tourists visiting Korea can now be served in their native language. In 2025, visitors to Korea came from increasingly diverse origins — China (5.48M), Japan (3.65M), Taiwan (1.89M), the US (1.48M), as well as the Philippines (~400K), Malaysia (~200K), Russia (~150K), and India (~100K). The previous 8 languages covered roughly 85–90%, but this expansion raises coverage to approximately 97%. Spanish, spoken by 550 million people worldwide, directly addresses the growing number of K-culture visitors from Latin America. All five new languages support the full pipeline: speech recognition, translation, and voice output. A single tablet at the store counter enables real-time two-way voice translation in 13 languages. Image translation — where a smartphone photo of a Korean menu is instantly translated into the selected language — also works across all 13 languages. Stores that pre-register their menus can offer a QR code for customers to browse in their native language. Industry-specific terminology is handled through per-store glossaries. For example, at a seafood market, "gwangeo" translates precisely to "ヒラメ" in Japanese. Proprietary menu names and brand terms can be preserved untranslated. Adding languages requires no extra effort from stores — existing glossaries apply automatically to all 13 languages. SeoHee plans to add French, Portuguese, Arabic, and more, targeting 16 languages to cover approximately 99% of all foreign visitors to Korea. For in-store interpretation, request a free consultation on our contact page. x-iot.co.kr/contact?topic=seohee #MultilingualMenu #StoreInterpretation #AITranslation #RealtimeInterpretation #SeoHee #ForeignTourists #13Languages