SeoHee expands to 18 supported languages — adding European languages and Arabic

SeoHee, the in-store AI interpretation service, has expanded its supported languages from 13 to 18. French, German, Italian, Portuguese, and Arabic have been added, so customers from Europe and the Middle East can now be served in their own languages.

According to the Korea Tourism Organization's April 2026 figures, the top 12 source countries for visitors to Korea — about 82% of the total — all fall within languages SeoHee can serve in the customer's own tongue. With this addition of European languages and Arabic, customers from Europe and the Middle East, previously harder to serve, can now be welcomed in their native languages too.

This expansion delivers on a plan announced earlier. SeoHee had previously shared plans to add French, Portuguese, and Arabic; German and Italian now join them, bringing major European languages together with Arabic. Arabic in particular is supported with right-to-left (RTL) text direction adapted to the screen.

The new languages come with SeoHee's core features intact — speech recognition, translation, and on-screen display. At the counter, a single tablet converts a customer's speech into Korean in real time on the staff's screen, and image translation lets a customer photograph a Korean menu and see it in their chosen language. Register your store's menu in advance, and customers can view it in their own language instantly via QR code.

Specialized terms that differ by industry are handled through a per-store glossary. Even as languages grow, there is nothing extra for the store to do — a glossary you have already registered is applied automatically to the newly added languages.

One thing SeoHee pays close attention to is that the conditions for clear recognition differ from language to language. Because a single speech-recognition engine does not handle every language equally well, SeoHee decides which engine suits each language based on its own measurements, and processes each language with the better-performing engine.

SeoHee is currently preparing field validation (a pilot) in real store environments — refining the service beyond controlled measurements, amid the noise of a real store and the words of real customers.

If you'd like to bring in-store interpretation to your business, request a free consultation on our contact page.
https://x-iot.co.kr/contact?topic=seohee