When a store's conversations become data — the first customer signal SeoHee leaves behind

The conversations a store has with foreign customers all day usually vanish the moment each one ends. What customers wanted to know, which ingredients and brands they asked about most — signals that sit closest to sales, yet nothing is kept.

SeoHee interprets and, at the same time, keeps those conversations as the store's own asset. What was said and how it was translated builds up as a record, and a few things sort themselves out on top of it.

First, the language mix. Which languages your customers speak, and how often, is tallied per store. Not a vague "we get a lot of foreigners," but a concrete picture — "this store handles Vietnamese the most."

Next, what gets asked. Among the ingredient, brand, and product names in the glossary, you can see which words actually came up most in conversation. Which products draw foreign customers' interest becomes clear without anyone counting by hand.

There's a sense of momentum, too. Words that have spiked lately surface as "trending keywords," so you can read early where interest is gathering — which products, which ingredients. When deciding what to stock or display, you can look first at an interest signal that surveys and POS don't catch yet.

What matters here is that this data does not identify individuals. It deals with what was exchanged and how much — not who said it — in a de-identified, aggregated form, and ownership and control of the data stay with the store.

SeoHee doesn't stop at interpreting. A store's counter conversations no longer disappearing, but staying as the store's data — that is another kind of value SeoHee sets out to build.